.: We heard about internet marketing already. We know that internet marketing is a good way to make money online. And we also wants to succeed doing internet marketing too. But what is internet marketing?
Internet marketing (Wiki) means "The marketing of products or services over the internet." It's a way to inform our potential customer or other people about the online business site we had, particularly what products or services we're offering by using internet as our platform, either for free, or paid with some money.
So, when we say internet marketing, it means that we're promoting something, or we do online promotions. Our promotion will include the business space itself, it's sociability, entrance in search engines, affiliate marketing and this also includes mobile marketing.
Internet Marketing:-
- promotes the business space itself
- where the promoting done in social activities
- is the promotion in search engines entry
- with rewards : Affiliate marketing
- associated with mobile marketing
Promotions thru the business itself.
This is internet marketing which markets the website or the blog to the crowd. This is done by making the business site or blog to be user-friendly (easy to navigate), leave deep and lasting impression with unique identity, clever soft-selling techniques, being localized, or customer follow-ups from newsletters or from opt-in form provided. It's pretty much about telling the customer what your site is all about and what they should do next.
Involvements in social activities.
With the surge of social websites and web 2.0 on the Net, this is truly a golden platinum opportunity to spread the words about our online business. The creation of fan page in Facebook, Twitter tweets with shorten URLs, 2-way communication in blogs comments and forums, MySpace and YouTube channels, wow, internet has become merrier and lively. If our business is really good, word of mouth is enough as our primary internet marketing. Heehee ;-P Word of mouth is very contagious (viral), get trusted easily (better conversions), and sometimes spread faster and better than ordinary marketing.
Entry in search engine ranks.
This should become our third priority when thinking about internet marketing. Yes,
search engine is very helpful giant volunteer when users search for certain keyword or phrases, but do not depends heavily on it. What we can do is to optimize our online business to be comply with the search engine rules (
SEO), do pings to ensure they do get the latest information about us, build backlinks from other sites, include our website in directories, increase our PageRank, etc so our giants trust us more and will ranks us the best place ever - being the number one in search results in the very first page.
Wow, this post is getting longer and longer, now I'm getting thrilled~~ X-D ;-P
Internet marketing with rewards : Affiliate marketing.
Yup, our alternate solution when we do not have anything to sell online is a form of internet marketing. There more sales we get, the more rewards we'll receive. Mostly this type of marketing rewards their affiliates based on customer purchases (rewards based on actions), or customer giving their information online: their e-mail address, phone numbers, zip or postal codes, etc~ (rewards based on leads). Google Adsense (like the one on the upper left side of this blog) is called contextual advertising (another type of affiliate marketing), where it views only related ads based on texts available in this blog.
Associated with mobile marketing.
For me, this kind marketing still has a long way to go. This new form of internet marketing has it's pros and cons, to be specific, the most concerned issues is about the user privacy violation. But, the best thing about mobile marketing, especially for mobile phones,
this market alone is five times bigger than the internet! Just imagine our business opportunity here. Wow! And sadly yes, this is not my area of expertise, but it definitely worth a try~~ ;-)
(Note: I've experienced soft-selling SMS before. Though I'm not interested with the products, but somebody is doing it out there. Should we put mobile marketing inside our class? We'll wait and see)
Yes, that is a very brief explanation about internet marketing. Such handful post like this should be digested slowly and steadily, so you won't get loaded with too much information. And do not worry, we will learn all of this marketing techniques in future lessons, so be prepared and get ready~
aiemm: "Internet Marketing = Online promotion~~"
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